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Question of
What is the primary difference between “observation” and “targeting” when using search audiences?
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Observation allows bid adjustments, while targeting doesn’t
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Targeting limits your audience, while observation doesn’t
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Observation is only available for remarketing lists
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Targeting is always more effective than observation
Correct Wrong
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Question of
Which bid strategies allow for bid modifications of audiences?
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Target CPA and Maximize Conversions
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Manual CPC and Enhanced CPC
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Target ROAS and Maximize Clicks
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All bid strategies allow for bid modifications
Correct Wrong
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Question of
What is the minimum audience size required for targeting in search campaigns?
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100 active users in the last 30 days
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500 active users in the last 30 days
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1,000 active users in the last 30 days
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5,000 active users in the last 30 days
Correct Wrong
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Question of
What does RLSA stand for in the context of search audiences?
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Refined List of Search Audiences
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Remarketing Lists for Search Ads
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Restricted Lookup for Search Algorithms
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Robust Listing of Search Attributes
Correct Wrong
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Question of
How can remarketing lists be used with Dynamic Search Ads (DSAs)
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To increase the reach of DSAs
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To limit the reach of DSAs
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To eliminate the need for DSAs
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To replace manual keywords entirely
Correct Wrong
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Question of
What is a potential benefit of using broad match keywords with remarketing lists?
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Guaranteed higher click-through rates
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Lower cost-per-click
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Increased reach while maintaining relevance
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Elimination of irrelevant searches
Correct Wrong
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Question of
Which of the following is NOT an audience option for search campaigns?
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In-market audiences
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Affinity audiences
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YouTube Engagement
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Social media followers
Correct Wrong
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Question of
What action can be taken for audiences with very high or very low performance in observation mode?
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Automatically adjust bids
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Segment the audience to its own campaign
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Delete the audience
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Change the audience to targeting mode
Correct Wrong
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