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Question of
When was Performance Max (PMax) launched?
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2020
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2021
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2022
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2023
Correct Wrong
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Question of
How does the number and diversity of assets now impact Performance Max campaigns?
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It affects the campaign budget
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It influences ad strength
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It determines the campaign’s reach
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It impacts the quality score
Correct Wrong
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Question of
Does low ad strength prevent an ad from entering the auction?
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Yes, it always prevents entry
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No, but it may be a reason for not getting impressions
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It depends on the campaign type
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Only if the ad strength is below a certain threshold
Correct Wrong
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Question of
Which AI model is Google using to support text generation for long headlines and sitelinks?
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GPT-3
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BERT
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Gemini
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ChatGPT
Correct Wrong
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Question of
Which platform is Google partnering with to allow direct publishing of assets to Performance Max?
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Adobe Creative Cloud
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Figma
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Canva
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Sketch
Correct Wrong
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Question of
What feature did Google introduce to prevent Performance Max campaigns from bidding on brand terms?
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Negative keywords
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Brand exclusion lists
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Audience exclusions
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Campaign-level settings
Correct Wrong
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Question of
What type of placements can now be excluded from Performance Max campaigns using account-level exclusion lists?
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Display placements only
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Search partner sites only
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Both display placements and search partner sites
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Neither display placements nor search partner sites
Correct Wrong
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Question of
What change did Google make regarding opting out of the Search Partner Network for Performance Max campaigns?
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They made it easier to opt out
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They removed the ability to opt out
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They introduced a new opt-out process
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They made no changes to the opt-out feature
Correct Wrong
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Question of
What type of report did Google create to help advertisers see impression counts for individual sites?
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Conversion report
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Placement report
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Performance report
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Budget report
Correct Wrong
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Question of
When account-level exclusions for search partner sites are added, to which campaign types do they apply?
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Only Performance Max campaigns
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Only Search campaigns
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Both Performance Max and Search campaigns
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Neither Performance Max nor Search campaigns
Correct Wrong
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